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Culwell, Lori
Subjects
Internet marketing.
Electronic commerce.
Web sites -- Design.
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Culwell, Lori
by title:
Million dollar websi...
Million dollar website : simple steps to help you compete with the big boys--even on a small business budget / Lori Culwell.
by
Culwell, Lori
Subjects
Internet marketing.
Electronic commerce.
Web sites -- Design.
Publisher Info:
New York : Prentice Hall Press, 2009.
Edition:
1st ed.
Description:
xv, 271 p. : ill. ; 24 cm.
ISBN:
9780735204416
0735204411
Contents:
How to make your website compete with the big boys -- The big picture. What makes a good website? ; Define your audience ; Make your keyword list -- Research and discovery. Borrow from the best ; Find your stats ; Gather up your feedback and do some tests ; Triage -- (Re)Design and (re)development. Nail your site's structure ; Write killer content ; Design to please ; Get personal ; Add revenue with ads ; Home your homepage, test your site, and go live! -- Marketing, search engines, and advertising. Rev up for Search Engine Optimization (beginner) ; Advanced SEO ; Start your (search) engines ; Get the word out to drive traffic up ; Web development toolbox.
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Marion Public Library
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