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  • Godin, Seth.
     
     Subjects
     
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  • Marketing -- Management.
     
  •  
  • Marketing -- Social aspects.
     
  •  
  • Product differentiation.
     
  •  
  • Target marketing.
     
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  •  Meatball sundae : is...
     
     
     
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    Meatball sundae : is your marketing out of sync? / Seth Godin.
    by Godin, Seth.
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    Subjects
  • Marketing -- Management.
  •  
  • Marketing -- Social aspects.
  •  
  • Product differentiation.
  •  
  • Target marketing.
  • Publisher Info: 
    New York : Portfolio, 2007.
    Description: 
    xxiii, 232 p. : ill. ; 19 cm.
    ISBN: 
    9781591841746
    1591841747
    Contents: 
    pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
    Format Book: 
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    Marion Public LibraryTop Floor658.8 GODChecked InAdd Copy to MyList

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