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Godin, Seth.
Subjects
Marketing -- Management.
Marketing -- Social aspects.
Product differentiation.
Target marketing.
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Godin, Seth.
by title:
Meatball sundae : is...
MARC Display
Meatball sundae : is your marketing out of sync? / Seth Godin.
by
Godin, Seth.
Subjects
Marketing -- Management.
Marketing -- Social aspects.
Product
differentiation
.
Target marketing.
Publisher Info:
New York : Portfolio, 2007.
Description:
xxiii, 232 p. : ill. ; 19 cm.
ISBN:
9781591841746
1591841747
Contents:
pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
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Marion Public Library
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658.8 GOD
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