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Buhamra, Cláudia, author.
Subjects
Marketing -- Management.
Retail trade.
Electronic books.
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Buhamra, Cláudia, author.
by title:
Retail marketing man...
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Retail marketing management : concepts, guidelines, and practices [electronic resource] /
Cláudia
Buhamra
Abreu Romero.
by
Buhamra
,
Cláudia
, author.
Subjects
Marketing -- Management.
Retail trade.
Electronic books.
Publisher Info:
[United States] : AuthorHouse, 2013.
Made available through hoopla
Description:
1 online resource
RDA Types:
text
computer
online resource
Digital File Characteristics:
text file
ISBN:
9781481739429 (electronic bk.)
1481739425 (electronic bk.)
Format Book:
Summary:
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
URL:
https://www.hoopladigital.com/title/12088312
Instantly available on hoopla.
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https://d2snwnmzyr8jue.cloudfront.net/csp_9781481739429_180.jpeg
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