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Marion Public Library
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Public relations -- Libraries.
Libraries -- Marketing.
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Marketing and the li...
Marketing and the library / Gary T. Ford, editor.
Subjects
Public relations -- Libraries.
Libraries -- Marketing.
Publisher Info:
New York : Haworth Press, c1984.
Description:
80 p. : ill. ; 23 cm.
ISBN:
0866563075 :
Contents:
Introduction / Gary T. Ford -- Megatrend marketing / Barbara Conroy -- Library market segmentation / Anne J. Matthews -- The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner -- Distribution of the library's product / Darlene E. Weingand -- Marketing myopia / Theodore Levitt.
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Marion Public Library
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021.7 MAR
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