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  • Public relations -- Libraries.
     
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  • Libraries -- Marketing.
     
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  •  Marketing and the li...
     
     
     
    Marketing and the library / Gary T. Ford, editor.
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    Subjects
  • Public relations -- Libraries.
  •  
  • Libraries -- Marketing.
  • Publisher Info: 
    New York : Haworth Press, c1984.
    Description: 
    80 p. : ill. ; 23 cm.
    ISBN: 
    0866563075 :
    Contents: 
    Introduction / Gary T. Ford -- Megatrend marketing / Barbara Conroy -- Library market segmentation / Anne J. Matthews -- The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner -- Distribution of the library's product / Darlene E. Weingand -- Marketing myopia / Theodore Levitt.
    Format Book: 
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    Marion Public LibraryCheck With Librarian For Location Of Item.021.7 MARDir.'s officeChecked InAdd Copy to MyList

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