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  • Chatelain, Marcia, 1979- author.
     
     Subjects
     
  •  
  • McDonald's Corporation.
     
  •  
  • Fast food restaurants -- United States.
     
  •  
  • Franchises (Retail trade) -- United States.
     
  •  
  • Business enterprises -- Purchasing -- United States.
     
  •  
  • African Americans -- Civil rights.
     
  •  
  • Race discrimination -- United States.
     
  •  
  • African Americans -- Economic conditions.
     
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  •  Chatelain, Marcia, 1979- author.
     
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  •  Franchise : the gold...
     
     
     
     MARC Display
    Franchise : the golden arches in Black America / Marcia Chatelain.
    by Chatelain, Marcia, 1979- author.
    View full image
    Subjects
  • McDonald's Corporation.
  •  
  • Fast food restaurants -- United States.
  •  
  • Franchises (Retail trade) -- United States.
  •  
  • Business enterprises -- Purchasing -- United States.
  •  
  • African Americans -- Civil rights.
  •  
  • Race discrimination -- United States.
  •  
  • African Americans -- Economic conditions.
  • Publisher Info: 
    New York, NY : Liveright Publishing Corporation, a division of W. W. Norton & Company, [2020]
    Edition: 
    First edition.
    Description: 
    324 pages : illustrations ; 25 cm
    RDA Types: 
    text
    unmediated
    volume
    ISBN: 
    9781631493942
    1631493949
    9781631493959
    Contents: 
    Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
    Format Book: 
    Summary: 
    "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
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    LocationCollectionCall No.Status 
    Marion Public LibraryTop Floor338.7 CHAChecked InAdd Copy to MyList
    Marion Public LibraryTop Floor338.7 CHAChecked InAdd Copy to MyList

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